Chelle Neff has been a leader in the U.S. salon industry since founding Urban Betty in 2005. Neff has successfully grown Urban Betty year after year and today, has a salon company that houses more than 50 employees and 2 locations. No stranger to innovation, Neff designed and developed her own app, FyleStyle, which allows stylists to track client information and color formulas, and in 2017, she launched her own series of educational classes called Betty Bootcamp.